Your database is by far your most effective means and tool to communicate with your customers, but are you using it correctly? Are the messages you sending out relevant to your customers? How do you know?
The easiest way to ascertain this information, is from your customer base directly, simply by asking them through a Customer Engagement Survey. These are pretty simple to create using our website sign up forms or Survey Monkey . All you need to do is create your survey, then send it out via email and social media channels, asking your current customers and followers about how they think you’re doing.
It’s a great way to see what types of services or events they might be interested in, as well as to get a gauge for what offers, specials and discounts they would be receptive to. They can let you know where you thrive or fall short.
It can also be a great way to see what people are willing to pay for your products or services, meaning you can test the waters before investing, or creating items you might be stuck with ’til the cows come home.
Another effective use for these engagement surveys is to identify a segment of customers who are either happy or mad, look at an offer, promo or discount to retarget them with and reengage them with your business.
There are so many ways to utilise the feedback your customers give you, and they always love being heard and involved. Helping you to build a strong, and loyal community centred around your business. Plus it will allow you to see where you can improve, inform you on what you’re doing that people actually enjoy.
If you’d like to get started on engaging your customers in a more meaningful way and build a better relationship with them and your business, then Creative Soul-utions can help! With our comprehensive platform, sending out a survey like this one to your database is as easy as 1-2-3!! Take a look here for more information about our platform, what it does, and how it can help you grow your business during these uncertain times TODAY!
