If you hear us harping on and on about email marketing and automation, it is for a good reason – because it works. If you’re not sending emails out to your customers and database, why not? There’s so much data you’re likely sitting on which could be existing customers who are wanting to know what you’re up to, want to buy from you or can tell you why they ceased to do business with you. But if you don’t interact, engage or ask why you won’t know. Seriously… email marketing, SMS and automation. Get on all of it.
So, let’s talk quickly about Automation though with email. A.k.a ‘the good old set and forget’. What is it?
For those who don’t know email automation is the ability to send time or action triggered emails to subscribers with relevant information. Automation is useful for a variety of different marketing purposes.
You plan out the content, you elect when you’d like the campaigns/ emails to be sent and there are loads of super cool triggers and rules you can implement on the actions of the recipient. It all sounds complicated and multi-faceted doesn’t it? It can be, but once you really have an understanding of all the cool shit you can do with automation (and how it can work hard for you, so you can do far cooler things) you too will hopefully love it as much as I do.
What exactly can you automate? How can it help your business, and what can it yield for you? Here are a few of our faves, and some recommendations on where to start:
- The Welcome Email
- The Abandon Cart Email
- The Birthday Email
- Anniversary Email
- Survey and follow up email
These campaigns are highly effective and go out at the same time every day of the week. Communicating with customers, generating leads for you, and getting buts on seats or customers to you spending up extra bucks
There are loads more I can go on about, but I’ll keep it basic for right now, so you can start with the basics and get things sorted.
If you’d like to start implementing these ideas and start automating your email marketing, Creative Soul-utions has you covered. There’s no job that’s too big or too small that our fully independent and comprehensive marketing platform can’t handle! Get in touch and let us help you assist you in utilising your data and sending emails your customers will love to receive.
