Here is a statistic that’ll really rock you… Did you know, there are 3 times more email accounts than Facebook & Twitter accounts combined!
Did you know also know, that you are also 6 times more likely to get a click-through from email than on Twitter!? Social media as we’ve come to realise (or as I remind everyone often) is a great tool to use but having all of your communicative “eggs” in one basket, isn’t smart or an effective strategy.
Email marketing often has so much untapped value for business owners. Being such an easy way to connect with consumers on mobile and on the go, without needing to invest a lot in new technology, software or hardware.
The versatility of email marketing is another primary reason marketers should keep the tactic in their marketing toolbox. Depending on the depth of the email database and the skill of the creator, email marketing messages can range from simple, and efficient, single message campaigns; to complex, multi messaged, newsletters and updates.
Emails can even be personalized to include the name of the user, as well as many other personal aspects of the customer. Allowing businesses to target specific segments of their database with specials and offers that are tailored to suit their needs.
Also…. If you’re reading this and you say “what database?” then we need to talk. Seriously, send us an email or DM about how Creative Soul-utions can start helping you achieve your highest potential during these times. You’ve almost certainly got some customer data and details sitting somewhere, that you could be utilizing to connect and speak with, through our comprehensive marketing platform. Of course the integrity of that data needs to be sound, and people need to have agreed that you use it for marketing, but there are a many number of ways you can collect it and start using this as a great advertising tool.
Remember – Email marketing isn’t something marketers do just because they can and it’s easy. The tactic is very effective at helping business owners and consumers stay connected.
If you’re looking to up your marketing game to the next level, without breaking the bank, then get in touch with us today and see what Creative Soul-utions can do for you!! Get in touch now and let us do a health check on your database and marketing strategy. We guarantee you there’s room for improvement.
